Digital Marketing Training

Digital Marketing Training in Jaya Nagar, Bangalore

Digital marketing is termed as an approach, a strategy, a branding or marketing exercise using digital channels. Digital Marketing training for professionals and graduates by Training in Jaya Nagar, Bangalore will not only help you understand the different aspects of digital marketing but will also give you practical experience and certification. Digital marketing Training in Jaya Nagar, Bangalore will help you to plan, develop, implement digital strategies and campaigns such as online marketing, site design, and strategy, social networking, sales funnels, reputation management etc. A bright career in digital marketing awaits you! Our Certified Digital Marketing Specialist Program will “TRANSFORM YOU” into a complete digital marketer.

Digital Marketing Training Syllabus

Introduction

  • What Is Search Engine Optimization?
  • How Major Search Engines Rank Websites
  • The Top Search Engine Ranking Factors
  • How To Interpret The Search Engine Results
  • Overview Of The Processes And Concepts Behind Search Engine Optimisation
  • What To Expect From An Seo Campaign
  • Principles And Importance Of The Google Page Rank System
  • Important Developments In Major Search Engines
  • Top Seo Myths Revealed
  • Common Seo Mistakes
  • What Is White Hat &Amp;Black Hat Seo?

Web Design For On-Page Seo

  • Creating A Search Engine Friendly Website
  • Understanding Website Usability And Accessibility
  • Identifying Areas For Improvement (Includes Seo Review Of Existing Site/S)
  • Improving Content Quality
  • Improving Conversion With Good Page Layout
  • How To Emphasise Your Unique Selling Points
  • Website Code Standards Compliance
  • The Importance Of Website Load Times To Search Engine Ranking (New)
  • Finding Broken Links
  • Avoiding Domain Canonicalisation And Duplicate Domains

What Is On-Page Optimization

  • Keyword Research With Google Keyword Planner
  • How To Select A Domain Name?
  • Page Naming {Url Structuring}
  • Folder Naming Image Naming
  • Image Training In Velachery, Chennaile And Alt Tags Creation
  • What Are Meta Tags
  • What Is Content Writing?
  • Seo Friendly Content Writing {Inserting Keywords In Content} Anchor Text, Link Training In Velachery, Chennaile
  • Creation Html Sitemap Creation Xml Site Map
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
  • What Is Alexa?

Content Seo Techniques

  • Best Keyword Research And Selection Tools
  • Competraining In Velachery, Chennaior Keyword Research Tactics
  • Adding Niche Industry Terms Into Your Search Engine Optimisation Strategy
  • Understanding Search Volumes ('Broad' Versus 'Exact' Keyword Match)
  • Checking Keyword Competraining In Velachery, Chennaiion
  • Long Tail Keywords - What They Are And How To Select And Use Them
  • The Relative Importance Of Meta Tags, Training In Velachery, Chennailes, Headings (H1 - H6 Tags) And Body Text
  • Improving Seo By Using Background Images With Text Overlay
  • Correct Use Of Image Alt Tags
  • Seo Copywriting Techniques
  • Effective Use Of Internal Text Links
  • How To Manage Page Redirects And Avoid 404 Errors
  • Duplicate Content, The Problems It Causes And How To Spot It

Google Webmaster Tools &Amp;Web Analytics

  • Understanding Google Webmaster Guidelines
  • Overview Of Google Webmaster Tools And Functionality
  • Google Sitemaps, How To Create And Submit An Xml Sitemap
  • Website Geographic Targeting
  • Carrying Out A Simple Website 'Health Check' Using Google Analytics
  • How Google Analytics Can Fine Tune Your Seo And Ppc Campaigns
  • Understanding Your Website Traffic Sources
  • Utilising The Google Toolbar

Google Seo Tips

  • Overcoming Google Indexing Problems
  • How To Utilise Google Places And Local Search
  • How Online Citations Benefit Google Local Listings
  • Utilising Google Advanced Search Operators To Find Potential Link Partners
  • Removing Unwanted Content From The Google Index

Off-Page Optimisation Techniques

  • What Are Backlinks?
  • Why Backlinks Are Important?
  • How To Get Backlinks?
  • Difference Between Do-Follow And No-Follow Backlinks
  • What Is Google Page Rank?
  • How To Increase Page Rank?
  • Search Engine Submissions
  • Directory Submissions
  • Article Writing And Submissions
  • Press Release Writing And Submissions
  • Blog Posting And Comment Writing
  • Classifieds Posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • Rss Feeds